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Suri.
Brand + UI/UX | Currently - Creative Director at Puhzaz Labs | 7+ years work exp
Hi, welcome to the portfolio of
↘ What I’ve been upto
I design brands, build digital products, & lead creative teams across interfaces, systems, & stories.
My roots are in architecture, but I’ve spent the last 7+ years helping startups, studios, and global teams turn vague ideas into sharp, scalable design — fast. From rebranding AI companies to building dashboards, decks, and drop-worthy identities, I focus on clarity, craft, and creative direction that moves.
↘ What I’ve been upto
My journey began in architecture
until i found my place elsewhere.
After shaping buildings for 3 years, something clicked: pixels move faster than bricks. The thrill of building brands, interfaces, and digital experiences took over.
His ideas gave a strong blend of cutting edge design philosophies and state of the art knowledge repository. Suri is a pleasure to work with.
CTO - AI Products
The kind of design that earns trust — and brings people back.
A few words from those I’ve had the chance to build with.
↘ What I do today
Virgil Abloh
Founder of Off-White
Artistic Director at Louis Vuitton
Virgil Abloh
Founder of Off-White
Artistic Director at Louis Vuitton
↘ What I’ve been upto
Seven years of chasing clarity — through brands, products, and stories that matter.
Built for startups, studios, and global teams — blending speed, craft, and strategy into everything I design. Here's what all I've been upto ↘
Skootr
first stint in rebranding
Associate – Architecture & Design
Started as an architect and expanded into leading the company’s rebranding and spatial experience design. Delivered branded environments and design systems for clients like American Express and The Economist Group, blending architecture, branding, and experience design to elevate the company’s identity.
🇮🇳
Aug 2019 – Dec 2020
Pulp Studio
started my own agency
Founder & Head of Design
Led creative strategy and design for clients like Penguin Random House, BCG, Redington, and PepsiCo. Built the studio’s systems and processes, delivering high-quality, fast-turnaround work across branding, UI/UX, and social media. Managed a small team to produce clear, effective creative at speed.
🌐
Dec 2020 – Aug 2022
Schoolab
initiative w/ UC Berkeley
Design Consultant
Led brand, marketing, and pitch design for cross-border startup programs by Schoolab and UC Berkeley. Created visual identities, investor decks, and communication assets for early-stage, mission-driven startups in the U.S. and Europe, helping them tell clear, compelling stories.
🇺🇸
Apr 2021 – Sep 2021
Scry AI
dipping my hands in AI
Senior Brand Designer
Led the company’s full rebrand, creating a unified design language across product, web, and marketing. Designed enterprise-grade dashboards for AI-powered platforms, and crafted high-stakes pitch decks and GTM materials for investors and C-level leaders.
🇺🇸
Sep 2022 – Jan 2025
Puhzaz
scaling a studio from scratch
Creative Director
Led creative direction for VC-backed startups and real estate brands. Oversaw branding, UI/UX, marketing, and video, building systems that deliver clarity and speed at scale.
Drove bold design work that helped clients grow fast with high-impact creative.
🌐
Jan 2025 – Present
and a whole lot more clients across the years
↘ What I do today
What 7+ years of designing across mediums amount to
Work that crossed borders, built brands that last, and helped teams move faster with fewer headaches. Here's some numbers to show for it.
4+
contintent that featured my work
30+
brands shaped across platforms.
∞
Hours of headache saved
↘ What I do today
The skillset I bring to the table
Combining creative direction, interface design, identity systems, and a passion for continuous growth — built to help teams scale, connect, and succeed.
📌 Branding
Identity systems that last
🖥 UI / UX
Interfaces that just work
🎛️ Design Systems
Visuals with clear impact
🍿 & Appetite
To learn a whole lot more!
↘ What I do today
The qualities that shape how I work, lead & what I truly bring to every team
The unseen strengths that help teams collaborate better, solve smarter, and build with confidence.
Reliability
Deadlines aren’t suggestions—they’re commitments. You can count on me to get the job done, no matter what.
Leadership
Great design is a collaborative effort & I can get people to move mountains
Innovation
Just like Pei, I never settle. I create designs that convey, evolve, and convert.
Adaptability
New platforms? New tech? New challenges? No Problem! I adjust, learn, and deliver.
Battle Scars
I tried to run a design business. I’ve failed. I’ve learned. Now, I make sure you don’t.
Most of all..
I love designing, I love what I do, and there are no compromises in love (or design)
